Matcha Love RTD line gets creative
Smith Design (smithdesign.com) has created a package design solution for the Matcha LOVE® Ready-to-Drink Line. The line of “no fuss" matcha drinks loaded with catechins and antioxidants can be enjoyed anytime, anywhere.
With health-minded consumers increasing demand for functional hydration beverages, Matcha LOVE RTD line offers the perfect on-the-go convenience of Matcha in a vibrant and delicious format that is equally clean and refreshing.
Both festive and colorful, the ready-to-drink line was designed for a powerful shelf presence and stronger call out of the flavor profiles through natural fruit illustrations that speak to health and well-being. Due diligence was also spent on infusing the modern clean aesthetic of parent brand Matcha LOVE that consumers recognize and trust.
The line is differentiated within the Matcha LOVE portfolio and serves to carve out a unique persona for the brand in the functional hydration space. The full RTD line includes three existing flavors: Ginger, Matcha + Green Tea and Vanilla which are all organic and indicated as such through the use of a white staging area at the top of the label to distinguish them from their new sister sku, Matcha Colada. Matcha Colada is low in calories, has no added sugar and is naturally sweetened with coconut water; adding a heightened electrolyte benefit. It’s the perfect hybrid of Matcha and coconut water.
All four flavors were unveiled at Natural Products Expo West in March receiving unanimous praise. Matcha LOVE® was most recently awarded Best of 2015 -“Best Tea" by BEVNET the leading authority on beverages.