Danone launches sub-brand Oykos Whip 'n' Mix
Following the successful launch of Oykos in 2013, design firm Dragon Rouge (dragonrouge.com) had been working with Danone on a new sub-brand, Oykos Whip’n’Mix. The newest divine indulgence from Oykos is a, light, fluffy mousse made from whipped Greek style yogurt paired with a rich, fruity compote.
The new design builds on the distinctive dark blue color and typographic logo style of the Oykos brand, but also introduces a cloud motif to reflect the deliciously light mousse texture while the Whip’n’Mix script and succulent fruit images add colour and deliciousness.
In three delicious fruity flavors Strawberry, Blueberry and Cherry, Oykos Whip‘n’Mix is the perfect indulgent treat to enjoy when you have a little moment to yourself.
“It’s great to have the chance to extend a brand we’ve helped to create, so when Danone invited us to create the design for their new Oykos sub brand, a whipped Greek-style yogurt with a side portion of luscious fruit, it was the perfect opportunity to take the essence of Oykos and build on it in the new graphics. The new design retains original Oykos features, like the reference to the tempting whipped texture and fruit in the ‘O’, but better promotes this light, airy, fruity moment of indulgence," says Steve Irvine, creative director at Dragon Rouge.
Danone's Cynthia Finke explains: “We’re incredibly excited to be delivering a brand new texture experience in the form of Oykos Whip‘n’Mix, to add to our classic and Oh So Heavenly ranges, in a delicious design created by Dragon Rouge.”