Refrigerated salad dressing brand Litehouse Inc. is brightening up refrigerated produce shelves with a refreshed packaging design for its core line of dressings and dips. Following consumer research and testing, the new trend-setting design and color palette was created with consumers in mind and underscores the company’s commitment to taste, freshness and real ingredients.
With easy-to-read flavor names in a big, bold, contemporary font, and vibrant color bands for quick and easy flavor identification, the new design makes selecting Litehouse products easier than ever. Custom, top-down food photography illustrates the mouthwatering and deliciously real ingredients in every product, and puts Litehouse’s award-winning flavors in the spotlight. The packaging and branding refresh will help Litehouse stand out on-shelf and drive sales for the brand and RSD category.
“The employee owners of Litehouse take great pride in our products and the new design highlights great taste, real ingredients and nutrition claims, as well as the versatility of our products, which we know is important to consumers,” says Jim Frank, president and CEO of Litehouse. “We updated our branding with the consumer in mind, and invested in research to ensure the final product would appeal to brand loyalists and new consumers alike.”
A modernized Litehouse logo prominently features the iconic lighthouse design and a more impactful brand name for improved on-shelf visibility, but the company’s beloved glass jars and bottles remain unchanged to help consumers recognize their favorite dressing. A “Crafted with Care 100% Employee Owned” message on the label further emphasizes the company’s employee ownership and commitment to quality.
Each dressing and dip label features a Tasty Tip to showcase product versatility and serving suggestions. For additional inspiration, consumers can visit the Litehouse website and explore the more than 625 recipes available online.
To make it easier for consumers to make informed food choices, the refreshed label features the new Food and Drug Administration (FDA) nutrition facts panel and clearly highlights product claims, such as gluten-free and no high fructose corn syrup. New dressing neckbands better communicate that Litehouse products do not contain artificial preservatives, colors or flavors.
The new Litehouse packaging will be available in the refrigerated produce department at retailers nationwide by year-end 2017.