The GFB Power Breakfast launched in natural health food stores nationwide in five delicious varieties: Coconut Cashew; Fruits, Nuts and Seeds; PB+J, Apple Cinnamon; and Maple Raisin in convenient, single-serve 2-oz. sizes.

The new oatmeal breakfasts feature a mix of gluten-free oats, raw hemp seed hearts, golden flax seed a variety of nuts and fruits, including toasted cashews, pumpkin seeds, almonds, sunflower seeds, dates, raisins, cranberries and others. Power Breakfast contains no artificial flavors, preservatives or refined sugars as well.

The portable, convenient cardboard packaging lies flat for easy packing but squeezes together at the sides to lock into a square bowl. Users simply add hot water to the fill line, cover for three minutes and enjoy. 

"My brother and I started The GFB based on our own dietary needs, and Power Breakfast is an extension of that effort to fuel our bodies with foods of superior quality and taste," said Elliott Rader, co-founder and partner at The GFB. "We believe this is the first heat-and-serve oatmeal on the market to offer this level of quality, taste and nutrition in one package, and the pop-up-bowl makes it easy to enjoy anywhere. We like to say Power Breakfast is like oatmeal, but better; better ingredients, better taste, all in a portable and convenient package."

The GFB specializes in gluten-free snacks that are non-GMO Project Certified, Certified Vegan, soy-free, dairy-free and Certified Gluten-Free—including their lines of GFB Bites and Bars.