For its new Popsicle Fruit Pops, Unilever partnered with Smith Design (, who created a label that emphasizes “made with real” to connect with consumers wanting simple ingredients. 

“Popsicle is a brand that consumers recognize and trust,” said Jenna Smith, president of Smith Design. “We wanted to express that by creating a label that makes 'Made with Real Strawberries' the big news, while at the same time reducing and moving the calorie count.”

While maintaining a focus on the Popsicle brand that consumers recognize and trust, Smith Design carved out a new niche for the line by developing an overall look which feels simplified like the brand itself.

The packaging is streamlined with easy-to-read ingredients and balanced with wholesome typography and warm yellow tones which surround a vibrant illustration of the various flavors and fruit ingredients.