Zoë & Zazu, a goat cheese company in The Netherlands, has landed the European Carton Excellence Award 2018, which honors the best packaging solutions in Europe. The packaging topped the Frozen & Chilled Foods category and is a great example of storytelling on packaging.

Zoë & Zazu offers an innovative packaging that attracts customers from the very first glance. The design features two goats, Zoë and Zazu, who have distinct and different personalities. The due serve as the personal ambassadors for the tasty goat’s cheese. The story continues in the interior packaging, which also displays a refreshing, fun aesthetic and captivates customers with its delightful concept. The packaging is completely free of glue, and includes tamper evidence and a food ordinance-compliant PET inner lining that acts as a protective barrier between the cardboard and the goat’s cheese. 

The packaging uses Metsä Board’s (metsaboard.com) Classic FBB 235 g/m2 paperboard and it was converted by Model. Thanks to Model AG’s Fibre Evolution system, which also enables drinks cartons to be recycled, the PET-coated packaging can be added to the recycling bin.