For decades, Polish mushroom brand Jantex has delivered quality mushroom products for both national sales and exports. To challenge European producers of similar products, Jantex recently decided to go for differentiation under the slogan “Be the first and the better, developing a unique combination of selected mushrooms combined with rice and buckwheat, presented in a pouch that meets the growing market requirements for recyclability.
Jantex looked for a bag with a stunning design,of a construction that makes it stand prominently on the supermarket shelf and present the product the best possible way. Barrier properties were required to protect the aroma of the mushrooms. Finally, the bag had to function as a container in the household, also once half emptied. All requirements were met by the SchurStar Stand-up Bag – produced of a CPP film substrate and decorated with a charming design emphasizing the product itself.
The product range is naturally gluten-free and suitable for vegans and vegetarians. To match the healthy profile a fully recyclable material was the obvious choice, and the bags were produced of the CPP film. Although the glossy and stiff appearance is achieved through the material, it is a single-substrate, which doesn't require separation and can be recovered via a recycling system. In addition, the film offers excellent printability and high mechanical strength in the packing process.