Ball Corporation has launched a pilot of infinitely recyclable aluminum cups in the U.S. and the University of Colorado Boulder will introduce the cups to fans at Folsom Field for the 2019 football season. 

It’s no secret that brands, regardless of industry, are constantly exploring new ways to incorporate sustainability into their products or business models. But there are still plenty of surprises coming from consumers when it comes to buying eco-friendly products.

It is a part of our daily lives — we find what we need online, click the button and the package with whatever our heart desires arrives on the doorstep. But, the euphoria of receiving the package is somewhat diminished by knowing the negative impact that box after box and package after package can have on the environment.

Polish mushroom brand Jantex recently developed a unique combination of selected mushrooms combined with rice and buckwheat, presented in a pouch that meets the growing market requirements for recyclability.

It is obvious that the packaging world is taking sustainability in packaging — as well as operations — seriously. The numerous brands, retailers, suppliers and packaging companies that continue to change practices as well as offer lighter, recycled or reusable materials attest to it. But is it enough?

Yves Saint Laurent reinvents skincare with the Or Rouge range, designed as a jewel box for eco-friendly and refillable packaging.

Rootree of Canada, a Canadian provider of digitally printed flexible packaging, is expanding operations to lead a global movement for greener packaging, including with fully compostable flexible packaging.

Mondi and Werner & Mertz will introduce a new, patented 100-percent recyclable pouch with detachable decorative panels in 2019.