Corrugated packaging is an increasingly noticeable part of daily life, especially in today’s new age of e-commerce. With a business philosophy dedicated to responsibility, the corrugated packaging industry’s recycling track record is miles ahead of any other packaging material.

Mondi’s four-year effort with German cleaning products maker Werner & Mertz GmbH to develop a fully recyclable, flexible stand-up pouch for W&M’s Frosch-brand laundry detergent has earned certification from two independent bodies for being 100% recyclable.

Ball Corporation has launched a pilot of infinitely recyclable aluminum cups in the U.S. and the University of Colorado Boulder will introduce the cups to fans at Folsom Field for the 2019 football season. 

It’s no secret that brands, regardless of industry, are constantly exploring new ways to incorporate sustainability into their products or business models. But there are still plenty of surprises coming from consumers when it comes to buying eco-friendly products.

It is a part of our daily lives — we find what we need online, click the button and the package with whatever our heart desires arrives on the doorstep. But, the euphoria of receiving the package is somewhat diminished by knowing the negative impact that box after box and package after package can have on the environment.

Polish mushroom brand Jantex recently developed a unique combination of selected mushrooms combined with rice and buckwheat, presented in a pouch that meets the growing market requirements for recyclability.

It is obvious that the packaging world is taking sustainability in packaging — as well as operations — seriously. The numerous brands, retailers, suppliers and packaging companies that continue to change practices as well as offer lighter, recycled or reusable materials attest to it. But is it enough?

Yves Saint Laurent reinvents skincare with the Or Rouge range, designed as a jewel box for eco-friendly and refillable packaging.