“We created the packet in 1968. Consumer complaints started around 1969.”
- Dave Ciesinski, VP of U.S. ketchup at Heinz, which redesigned its ketchup packet in a dual-function shallow tub format that lets consumers dip or squeeze the contents.
Heard!
February 9, 2010
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“We created the packet in 1968. Consumer complaints started around 1969.”
- Dave Ciesinski, VP of U.S. ketchup at Heinz, which redesigned its ketchup packet in a dual-function shallow tub format that lets consumers dip or squeeze the contents.
