Designed for women trying to lead healthier lifestyles, No-Calorie Coca-Cola Plus Catechin is providing a “plus” to Japanese consumers. The soda’s packaging features leaf graphics along with the color green to convey the product’s green tea flavor and the fact that it contains catechin, a flavonoid derived mainly from tea plants. The pack also displays a green plus sign to showcase the brand’s added nutrients and healthy ingredients. No-Calorie Coca-Cola Plus Catechin is intended to bring a healthier, more stylish soft drink to consumers’ lives.
