The Bottom Line
Brand design firm Pearlfisher was called in to boost shelf standout and communicate the brand’s powerful “fruit only” message. The firm created a new identity anchored by a new logo designed to be timeless and confident, with a bright, appetizing and natural color palette. A new tagline-“fruit: bottled”-is simple and no-nonsense.
Following the re-launch, the brand also enjoyed a number of new listings and consumers frequently cited the new identity as a significant factor in their purchasing decision.
Package design and brand identity: Pearlfisher, www.pearlfisher.com