By Jennifer Acevedo
The solution: Swerve’s research proved that wine consumers were interested in the new product but were looking for both an updated, modern design and a reusable pack in which they could store their Wine Balloon after use, explains Nick McGreevy, Partner, Swerve. Swerve created iconography to help explain the process, while the giftable and striking new package allowed the product to be the hero. Additionally, the new name, Air Cork, supported the functional aspect of the product, helping the consumer understand that the product was a replacement for the cork.
The results: Due to the success of the rebranding, the inventor licensed Air Cork to Lifetime Brands, which is currently in the process of manufacturing the product for sale in stores nationwide.