Shunning a me-too strategy, Publix has made its brand its own.
DIRECTOR OF CREATIVE SERVICES, PUBLIX
Title: Director of creative services
Years in current job: Eighteen years in the role, under various titles
Ultimate branded package: I am a big fan of Apple products; they do a great job with their branding. But the ultimate would be a Coke bottle, for obvious reasons.
What’s on your nightstand? I read a lot of magazines: Communication Arts, HOW, ID, Print. The book I’m reading right now has nothing to do with design: Blue Like Jazz by Donald Miller.