Lux Hand &amp; Body Lotion

Lux Hand & Body Lotion

Launched: May 2012

Unilever introduced new packaging for its Lux Hand & Body Lotion range. Available in five different fragrances, the packaging retains the brand’s gold text and informational hierarchy to ensure that the brand is still recognizable on the shelf. However, it added swirling graphics and translucent light effects to accentuate the moisture and fragrance properties of the product. (Package design: Casa Rex, www.casarex.com)

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.