Payless ShoeSource expands to bath and body products

Already a team for producing beauty products, Payless ShoeSource again partners with Maesa to work on bath and body products including body lotions and body mists, sold exclusively at Payless stores. The body care products feature a new injection-molded tube with in-mold label technology from Viva Healthcare Packaging. According to Bruno Lebeault, marketing director North America at Viva, “A foil label was used to give the tube a great shine and shelf appeal on store shelves.”

Package Design:
Maesa, www.maesa.com

Package Technology:
Viva Healthcare Packaging, www.viva-healthcare.com.au

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.