sins cpg hand soap



Sins is a concept soap collection based on the seven deadly sins. It consists of seven hand soaps and seven bath foams: sloth, pride, envy, wrath, lust, gluttony and greed. The colors chosen for the soaps are based on color psychology. The designer, Vassia Kalozoumi, was inspired by Dante’s “Inferno,” where purgatory is referred to as a pyramid with seven circles. The bath foams have black and white labels, with the colored product showing through transparent bottles, and the hand soaps are packaged in paperboard pyramids.