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Brand Packaging

Sins

The concept collection features soap housed in plastic and paperboard packaging to wash your sins away.

hand soap sins cpg
August 1, 2013

sins cpg hand soap

Sins

CPG

Sins is a concept soap collection based on the seven deadly sins. It consists of seven hand soaps and seven bath foams: sloth, pride, envy, wrath, lust, gluttony and greed. The colors chosen for the soaps are based on color psychology. The designer, Vassia Kalozoumi, was inspired by Dante’s “Inferno,” where purgatory is referred to as a pyramid with seven circles. The bath foams have black and white labels, with the colored product showing through transparent bottles, and the hand soaps are packaged in paperboard pyramids. www.behance.net/vassiaklzm

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