Quaker Real Medleys Oatmeal


 H.B. Fuller Company, a leading global adhesives provider, worked with Quaker Oats Company and International Paper Company to redesign the packaging for the Quaker Real Medleys single-serve oatmeal. The new packaging replaces a two-piece tray and cover, which had to be packed manually, with a standard one-piece RSC case that uses H.B. Fuller’s Open Sesame tapes, a fully-integrated tear tape system. The easy-open capabilities of Open Sesame are designed to create a clean edge without using perforations, which can weaken packaging. It enabled the design team to reduce material used by 35 percent while maintaining the compression strength provided by the previous two-piece design. This lighter case performs well under extreme conditions and meets retailers’ needs for an attractive, shelf-ready display. The packaging was recently awarded a 2014 AmeriStar Award for retail-ready packaging. www.hbfuller.com