Redken Blonde Idol Conditioners in Custom-Blending, Dual-Dispensing Packs

redken REDKEN BLONDE IDOL CONDITIONERS

HBA

VariBlend, a leader in the manufacturing of custom-blending, dual-dispensing technology, has announced the global launch of two new hair color products from Redken, a L’Oréal company: the Blonde Idol Custom-Tone daily conditioner in Violet for cool or platinum blondes, and Gold for warm blondes. The six-position custom-blending design of the dispenser helps consumers design a personalized six-week hair regimen, by turning the dispenser head one stop each week to gradually dial in more color. Redken selected the VariBlend 49mm MaxiMix dispenser, which is designed to be ideal for hair products that require a larger dosage per stroke. The bottle, dispenser and cap package for Redken also feature a custom label and color. www.variblend.com

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