Germans love their sausages, cold cuts and typical meat loafs (Fleischkäse). Rehm, established in 1938, is one of the best-known manufacturers of tinned sausages in Germany. On behalf of Rehm, advertisting and design agency Wagnerwagner created a new packaging design to homogeneously present the products in a modern and appealing way. The well-known company logo with its orange background serves as an eye-catching element for customers. The package design uses dark wooden elements to underline the high-quality products, longstanding traditions and the brand’s established position in the market. Now, the Rehm brand is recognized anywhere — whether in cans on shelf or in the refrigerated section.