Deep River Snacks, a leader in premium, natural and flavorful snacks, announces a new addition to its celebrated line up: HONCHOS Tortilla Chips. The company reports that this new line of organic tortilla chips have all the flavor of the category leader but are made with 90-100 percent organic ingredients, and are 100 percent non-GMO and certified gluten free. Most importantly, HONCHOS are made without artificial dyes, flavors and preservatives.

“To capture the better-for-you position in the flavored tortilla category the product has to deliver on bold flavor, otherwise it doesn’t matter how clean the label is,” says Deep River Snacks’ founder and CEO Jim Goldberg. “It took us five years to perfect these recipes — never settling on either the taste or quality of the ingredients.”

To take on the multi-billion dollar category and make a splash in the retail environment, Deep River Snacks engaged New York-based branding agency Beardwood&Co. to help craft the brand strategy, identity, and packaging for the entire suite of HONCHOS products, and New York-based branding agency TippingGardner who led name development.

"To break through in a category where people are on auto pilot for buying their go-to snack, it was critical to create powerful branding and disruptive package design," says Julia Beardwood, founder, Beardwood&Co. "At retail, you have one opportunity to connect emotionally and capture consumer's attention."

HONCHOS are available in three varieties: Nacho Cheese, Ranch and Peach Habanero. Ranch and Peach Habanero are 100 percent organic and bear the USDA Organic Seal; Nacho Cheese is 90 percent organic. All flavors are offered in 1.5oz and 5oz sizes, for on-the-go and at-home snacking.

In keeping with the company’s iconic line of kettle chips, the back of each bag features a charity partner that has had a direct impact on a Deep River Snacks employee. The Doug Flutie Jr. Foundation for Autism is promoted on the back of Nacho Cheese, PSC Partners on Ranch, and the Chris Klug Foundation on Peach Habanero.

“As we say, 'We Give A Chip’ about being a good corporate citizen, and giving back. We hope our packaging serves as a vehicle to generate awareness for these amazing organizations and their good work,” Goldberg comments. The back of HONCHOS also communicates the company’s commitment to donate 10 percent of profits to charity. 

The addition of HONCHOS to the Deep River Snacks portfolio makes the brand an even stronger player in the snacks category, with an assortment of kettle style and classic potato Chips, as well as white cheddar popcorn, organic popcorn, and baked crisps.