Strategic design firm PWW, based in London and Seattle, has introduced its second craft beer: Super Jay Saison. The brand makes each beer in its series from the bottom up, starting with a characteristic logo and identity, then experimenting with different flavors and recipes to find a beer to match. The first batch was a classic American pale ale: a popular, modern beer with a poignant and hoppy flavor. The second beer is a French farmhouse-style ale with a light and rustic taste — Saison. The packaging design is linked to the French origin of the beer, using typography in an avant-garde style that communicates precision and symmetry, perfectly fitting to the sharp taste of the beer. A strong shandy will be the final beer in the craft series, which will be marketed and available to buy. www.popewainwrightwykes.com
Design Firm Introduces Its Own Super Jay Saison Beer
The package design for PWW's second of three beers has avante-garde styling.
April 13, 2016