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Brand Packaging

Yves Saint Laurent’s Mon Paris gets designed for the holidays

Yves Saint Laurent’s Mon Paris gets designed for the holidays
December 14, 2017

For this prestigious edition for the 2017 holiday season, Cosfibel Premium rose to challenges both technical and esthetic to create a super luxurious coffret (box).

This front-opening gift box is built on a cardboard base entirely coated with silver polyester paper printed in an intense black shade. On its façade, an explosion-like décor emblematic of the Yves Saint Laurent holiday campaign is achieved with several successive layers of color: The motifs are printed in gold before screen printing in three shades of glitter. The logo and the name of the fragrance are printed in a gold hue.

A zamak plaque is glued at mid-height onto the façade, in the center of the décor.

For Cosfibel, the principal challenge here was to achieve the precise positioning of the décor, glued on entirely by hand.

Inside, the walls are lined with polycarbonate sheets to achieve a mirror effect. The black EVA chock is coated with silver polyester paper. The podium’s décor, meanwhile, is hot stamped in gold.

The gift set, delivered in a crystal PET sheath, contains a 100ml bottle of fragrance whose weight is countered by a perfect fit. A miniature bottle of the fragrance is also included.

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