Georgia-Pacific, makers of Brawny paper towels, is recognizing Women's History Month by asking "Who's your Shero?" The campaign asks people to share an inspiring story on social media about a female hero who exhibits strength and resilience with the courage to help others—because there isn't a shortage of sheroes, only a shortage of their stories.
In its third year for the campaign, Brawny will support the initiative with original content and a partnership with the nonprofit organization Girls Inc. It will also commemorate the campaign by releasing limited-edition product featuring a replacement of the Brawny Man with three different women on Brawny packages at retailers nationwide during the month of March, which is Women's History Month.
Throughout the month, Brawny will curate shero stories shared on social media using the hashtag #StrengthHasNoGender in celebration of females who inspire, demonstrate courage and selflessness, and have broken barriers and shattered stereotypes. With the help of more than a dozen female comic artists and animators, shero stories will be brought to life through illustrations on Brawny digital channels.
Reinforcing the sheroic theme of this year's campaign, the Brawny brand has created a series of short, original films featuring the stories of three inspiring sheroes, available at Brawny.com/StrengthHasNoGender.
The three women featured in the films include:
- Vanessa Casillas – a bricklayer, a Chicago Women in the Trades (CWIT) graduate in the top of her class and a CWIT Board of Directors member who overcame harassment and sexism in a male-dominated field
- Sarah Herron – a business owner that empowers girls with physical differences to build confidence and self-acceptance through outdoor adventure sports. She was also the first contestant from ABC's The Bachelor with a physical disability.
- Rachael Wilson – a Marine Corps veteran discharged after a knee injury, with a background in equine assisted therapy, who helps her fellow veterans heal from trauma and overcome internal struggles post-service
"The goal of the Brawny #StrengthHasNoGender campaign is to promote female empowerment in ways that will surprise, inspire, and move you," said Nicole Cook, brand building leader at Georgia-Pacific. "There are countless numbers of shero stories that need to be told, and we want to provide the platforms to recognize these women who deserve the spotlight."
The #StrengthHasNoGender initiative is an extension of the Brawny Stay Giant campaign, which encourages and honors Americans who face adversity with strength and resilience.