ADF&PCD Partners with Pentawards for Special Sessions at Event
ADF&PCD New York 2018, September 5-6 in New York, N.Y., is partnering with the Pentawards to host special sessions as part of its two free-to-attend conferences. The Pentawards conference sessions will be delivered by past winners of the prestigious, world-famous packaging design awards.
“The speakers are packaging icons! Global award-winning designers…industry disruptors,” said Alli McEntyre-Gaharan, event director of the ADF&PCD Portfolio. “This will be an incredible opportunity for brand managers and packaging designers to learn from the world’s most creative, influential and successful packaging designers, people who are at the absolute top of their game.”
The Pentawards talks include Mark van Iterson, Heineken’s Global Design Director covering packaging trends - what now, what’s new and what’s next, and PepsiCo’s Matthieu Aquino, VP, Global Beverage Design & Brand Experience who’s exploring cross-industry innovation. The line up will also include ForceMAJEURE’s founder Laurent Hainault, Jonathan Ford, founding partner and CEO of Pearlfisher and Sam O’Donahue, owner and creative director of Established.
The PCD element of the PCD/Pentawards conference spans some of the biggest issues preoccupying brands - tech, eco and millennials. A workshop with Marianne Rosner Klimchuk and Sandra A. Krasovec from the Fashion Institute of Technology, will explore how products and brands can connect with people more intelligently. In a session entitled ‘Growing Green’ Christophe Pradere, CEO, and founder of BETC Design will consider how eco packaging can drive sales among millennials.
Marisol Simard of Dandelion will examine whether tech is fueling a packaging design renaissance before Deanna Ustroke, senior correspondent at Cosmetics Design considers ‘beauty’s mini-revolution’ - the big business to be had from tiny packaging.
Away from sustainability, Scott Carpenter, Vice President of Marketing and Partner Innovation at Formulated Solutions, will be talking about pressurized packaging, beyond sprays - the new packaging technologies, formulation, and processing techniques that are broadening what is possible for the world of aerosol.
Digital technology is another source of innovation within the packaging sector as Ofer Nir, VP of Marketing & Business Development at Velox will demonstrate. Ofer will talk about ‘unleashing the power of digital decoration for mass production’ through Velox's digital direct-to-shape decoration solution.
For more info and to register, visit easyfairs.com/adf-pcd-new-york-2018/adf-pcd-new-york-2018.