Upon opening his first shop in his native Svaneke, Denmark in 2007, and cooking the first batches of licorice right on the premises, Bülow enticed residents with the sweet smell of fresh ingredients. The sweet yet salty treat sold out within two hours of opening. A decade later, Lakrids by Johan Bülow ships to 36 countries globally and can be found in over 2,000 retailers worldwide—now including the U.S.
Danish Luxury Confectioner Makes U.S. Debut
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