Molson Coors just launched an ambitious new plastics and packaging strategy focused on increasing recyclability and reducing its use of virgin plastics. The company’s 2025 goals include:

• 30% recycled content in all plastic packaging
• 26% reduction in carbon emissions from packaging
• making 100% of the company’s packaging reusable, recyclable, compostable or biodegradable
• participating in recycling solutions to increase recycling rates or reduce waste in priority markets.

The beer giant’s newly approved science-based emission reduction target was also determined as ambitious enough to meet the requirements of the 1.5°C pathway — the latest and most aggressive recommendations set forth by the recent report by the Intergovernmental Panel on Climate Change (IPCC).

Molson Coors supports a variety of initiatives to promote innovative circular solutions. For example: Colorado Native, one of the company’s craft brands, has become the first Molson Coors brand to test a new plastic-free, fiber-based six-pack ring for beverage cans. Additionally in the U.K., the business has set a goal of removing plastic rings from Carling and Coors Light cans by the end of March 2021, switching to 100% recyclable cardboard sleeves. The U.K. business also plans to remove the plastic film wrap from large multipacks by the end of March 2020, moving these packs into cardboard packaging.

The company is a signatory of the New Plastics Economy Global Commitment, a worldwide initiative led by the Ellen MacArthur Foundation in collaboration with U.N. Environment that promotes a circular economy.