The NextGen Cup Consortium, an effort driven by McDonald's and Starbucks, is debuting reusable cup pilot programs at independent coffee shops around San Francisco and Palo Alto, California. The consortium is managed by Closed Loop Partners' Center for the Circular Economy.

P&G’s Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe. HolyGrail digital watermarks are imperceptible to the human eye but can be detected by optical scanners at MRFs.

2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.

Houston-based waste-optimization specialist Avangard Innovative LP will supply post-consumer resin plastic film pellets to Dow, a significant addition to Dow’s plastic circularity portfolio.

The aim of the alliance is to increase the share of fiber-based packaging in a circular and sustainable economy in order to minimize its environmental impact.

Colgate delivered to retailers the first tube recognized by the Association of Plastic Recyclers (APR): Antiplaque & Whitening toothpaste under the company’s Tom’s of Maine brand. Tom’s will complete the switch in 2020, when the Colgate brand will start the transition in Europe and North America.

Molson Coors just launched an ambitious new plastics and packaging strategy focused on increasing recyclability and reducing its use of virgin plastics by 2025.

Innovia Films is launching the first of its new range of transparent high barrier packaging films, Propafilm Strata SL which is designed to be a standalone mono filmic solution or to be used in laminate constructions to be recycle ready.

Graduates of the 2020 high school class in Atlanta, Georgia, are going to be wearing their graduation garb made of recycled plastic bottles. Coca-Cola began collecting plastic bottles at its headquarters as part of Earth Day activities. The goal is to gather 7,000 bottles, enough to make graduation outfits for 200 graduates.