The expansion significantly increases its capacity for thermoformed recyclable protein trays in North America.

Mondi has joined forces with AIM, the European Brands Association, and others to prove the viability of digital watermarking for sorting waste at scale. The HolyGrail 2.0 initiative's goal is assessing whether this pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU, thereby driving a truly circular economy.

Typically not a market where sustainable packaging is regularly seen, cosmetics giant L'Oréal joins 60+ brands, retailers, government agencies and NGOs in collaboration to advance all plastic packaging in the U.S., to become reusable, recyclable or compostable by 2025.

The NextGen Cup Consortium, an effort driven by McDonald's and Starbucks, is debuting reusable cup pilot programs at independent coffee shops around San Francisco and Palo Alto, California. The consortium is managed by Closed Loop Partners' Center for the Circular Economy.

P&G’s Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe. HolyGrail digital watermarks are imperceptible to the human eye but can be detected by optical scanners at MRFs.

2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.

Houston-based waste-optimization specialist Avangard Innovative LP will supply post-consumer resin plastic film pellets to Dow, a significant addition to Dow’s plastic circularity portfolio.