Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • FEATURED
    • Brand Packaging
    • Extended Producer Responsibility
    • New Products & Materials
      • Featured Products
    • Packaging News
    • Packaging Perspectives Podcasts
    • Steve Fairfield Innovation Award
    • Supply Side
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
  • FLEXIBLE PACKAGING
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • FoodService Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Material Converting
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • MORE
    • Videos
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eXTRA Newsletter
    • Market Research
    • PACKSTRAT Wordplay
    • PS Resource Guide
    • Sponsor Insights
  • EMAG
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
  • SIGN UP!
Brand Packaging

Constellation Brands Enters the Ready-to-Drink (RTD) Boxed Wine Cocktail Category with the Launch of Next Round Cocktails

NRC_lineup_56296.jpg

SOURCE Constellation Brands

March 30, 2022

Constellation Brands introduces Next Round Cocktails, its first-ever ready-to-drink (RTD) and multi-serve boxed wine cocktails made with a blend of real fruit juice* and crisp wine that is artfully packaged for crowd-pleasing style and taste. Party hosts of social gatherings can instantly set the scene with Next Round Cocktails offering the popular flavors of Salted Lime Margarita and Strawberry Lime Sangria, and guests can simply pour from the box over ice in a glass and enjoy.

"Next Round Cocktails represents Constellation Brands' commitment to innovate for consumer-leading trends, such as creatively intersecting the growing consumer interest we see in the $696.5 million pre-mixed cocktails category and the $903.2 million premium boxed wine category," said Ann Stockman, VP of Emerging Brands at Constellation Brands. "Recent YPulse research of our target consumer reports that post-covid, 66 percent would prefer to drink at home than go out, so we've created Next Round Cocktails to fit right in as the ultimate co-host, all tastefully dressed and ready-to-serve up the fun."

An Artful Collaboration: Next Round Cocktails x Simone Noronha
Designed to elevate any tablescape or tailgate, Next Round Cocktails are boxed for easy travel and ready to serve. To make the product the art of the party, the brand partnered with Simone Noronha, an award-winning illustrator whose work regularly appears alongside stories published in major national media outlets.

"The fruit flavors in Next Round Cocktails were a delight to bring to life using vibrant colors, bold bursts of elements and textures, swirling and mixing in motion. It makes for an instant statement at any party," said Simone Noronha.

About Next Round Cocktails

Next Round Cocktails is Constellation Brands' first Ready-to-Drink (RTD) Boxed Wine Cocktail innovation made with crisp wine and real fruit juice* and launched in March of 2022. Next Round Cocktails offers convenience and affordability with artistic packaging for crowd-pleasing taste and style that helps party hosts be ready for the next gathering. Follow Next Round Cocktails for party inspiration @drinknextround on Pinterest, Instagram, Facebook and Twitter.

*Next Round Cocktails Salted Lime Margarita contains 12.3% juice from concentrate. Next Round Cocktails Rosé Sangria contains 13.7% juice from concentrate. Please enjoy responsibly. Strawberry Lime Rose Sangria: Rose Wine with Natural Flavors. Salted Lime Margarita: White Wine with Natural Flavors Colored with Paprika. © 2022 Next Round Cocktails, Acampo, CA.

*YPulse Nightlife and Drinking Report was conducted October 16-20, 2020 among 1,000 21 – 39-year-olds. The report examines Gen Z and Millennials' nightlife during COVID and alcohol consumption post-COVID.

KEYWORDS: boxed wine cocktail packaging constellation gen z RTD beverages RTD drinks RTD packaging wine wine and spirits wine and spirits market trends wine and spirits products

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Sustainable Packaging
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Materials
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Robotics
    By: Brad Addington
Subscription Center
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletters
  • Subscription Customer Service
  • Online Registration

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Packaging Strategies audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Packaging Strategies or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

Popular Stories

Podcast | Packaging EPR’s 2026 Reality Check” with guest Anna Kendall headshot and title. Also pictured Cardboard boxes on conveyor belt.

PODCAST | Packaging EPR’s 2026 Reality Check

Main image for podcast with Kevin Kelly regarding Flexible Packaging for Produce. Main image includes Kevin Kelly’s headshot and an image of potatoes in a bag incorporating 30% PCR content.

Looking Forward to Global Pouch Forum

Logo for New Earth Ventures

Atlantic Packaging Launches New Earth Ventures to Accelerate Packaging Technology

See the Top 100 Food and Beverage Packaging Companies of 2026

Products

Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

See More Products

Packaging Perspectives Podcast

Play Packaging Strategies' captivating WordPlay game, PackStrat! There's a new word every Tuesday.

Related Articles

  • FezterBubbles2_1654633015203-HR.jpg

    Bonterra Enters Sparkling Canned Wine Category with Organically Crafted Bubbles

    See More
  • infusedtequilasweb.jpg

    Rancho La Gloria Expands into the Spirits Category with Premium Infused Tequilas

    See More
  • Twodrinks_1659444451521-HRweb.jpg

    Haig Club Clubman Canned Cocktails, a New Range of Premium RTD Beverages

    See More
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing