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Brand Packaging

Hardee's Partners with Southern Grist Brewing To Create Strawberry Biscuit Ale

CKE_Restaurants_Holdings_Southern_Grist_BrewingWEB.jpg

SOURCE CKE Restaurants Holdings, Inc.

August 30, 2022

Hardee's®, known for its famous Made From Scratch Biscuits, is now working with the local brewery Southern Grist to bring you even more moments of indulgence with an unexpected brew.

To celebrate National Biscuit Month, Hardee's is working with the Nashville-based brewery, Southern Grist Brewing Co. to turn its biscuits into a golden liquid form, a first for the quick service restaurant industry, as an ingredient in the soon-to-be launched Strawberry Biscuit Ale, available from Southern Grist for a limited time beginning Sept. 1.

Creating a biscuit beer was no simple task and required months of planning and trial runs by Southern Grist to find the perfect mix of biscuits, strawberry puree, grain, hops, yeast, and water. With Hardee's and Southern Grist both known for creating unique flavor profiles, the result is a delectable brew reflective of the quality fans of the brands know and love.

"When we came up with the idea for a Hardee's Biscuit Beer, only one brewery came to mind to bring the idea to life – Southern Grist," said CKE Restaurants VP of global culinary innovation Owen Klein, "They approach brewing with the same mad scientist mentality that we use for our new menu launches and know how to deliver on flavor. After a few rounds of testing, Southern Grist nailed it. An amazing crushable beer with subtle notes of fresh-baked biscuits, buttermilk, and strawberry jelly. All it took was a few hundred pounds of Made from Scratch Biscuits."

"Southern Grist has created more than 900 different flavor profiles since our inception in 2016, but never a beer infused with biscuits, so we were definitely intrigued when Hardee's approached us,'' said Southern Grist Brewing Co. Co-founder and production manager Jared Welch. "That, paired with we are both Nashville-based brands known for our innovation, we thought we could have a lot of fun with this partnership and bring something special to both our guests, and we have!"

Strawberry Biscuit Ale will only be available at the Southern Grist Brewing Co. Taproom in Nashville, Tenn. and via shipping by Southern Grist in select markets nationwide to residents aged 21+.

 

KEYWORDS: beer brand extension brand identity brand marketing campaigns brand marketing promotions brand news partnership RTD beverages RTD drinks

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