Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • FEATURED
    • Brand Packaging
    • Extended Producer Responsibility
    • New Products & Materials
      • Featured Products
    • Packaging News
    • Packaging Perspectives Podcasts
    • Steve Fairfield Innovation Award
    • Supply Side
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
  • FLEXIBLE PACKAGING
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • FoodService Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Material Converting
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • MORE
    • Videos
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eXTRA Newsletter
    • Market Research
    • PACKSTRAT Wordplay
    • PS Resource Guide
    • Sponsor Insights
  • EMAG
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
  • SIGN UP!
Home » Keywords: » brand identity

Items Tagged with 'brand identity'

ARTICLES

Image of two businesspeople shaking hands over charts and graphs.

Five Steps to Maximize Value Before Selling Your Packaging Business

Tanya Viner
Tanya Viner
Jeremy Weitz
Jeremy Weitz
September 12, 2025

Exiting a packaging business isn’t just about putting it on the market — it’s about presenting it as a scalable, compliant, and future-ready company.


Read More
Exceptional by Asda.png

Asda Launches New Premium Own-Brand for Packaged Meals

May 24, 2024

The new, sophisticated brand, which aims to champion taste while providing shoppers with the very best quality, will be launched across multiple categories over the coming months, with over 500 products set to be included in the range.


Read More
Totani building and parking lot

The Role of Equipment Manufacturers in a More Sustainable Future

Jesse Rosenow
August 24, 2023

By demonstrating an honest commitment to environmentally responsible practices, OEMs can become highly attractive partners for brands and converters looking to amplify their own sustainability initiatives.


Read More
MULTIVAC Logo.png

The MULTIVAC Group Unveils New Corporate Design

March 7, 2023

The new brand identity is striking and memorable in its impact and will be further unveiled in the coming months, including at the interpack 2023 trade fair this May. 


Read More
Genio Della.png

Genio Della Partners with Pearlfisher to Unveil Frozen Pizza Packaging

February 23, 2023

The packaging features a bold visual identity that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand identity and history as well.



Read More
Berlin Packaging

Top Five Packaging Trends of 2023

February 14, 2023

What to look for this year, according to Berlin Packaging.


Read More
Deweys

Neighborhood Bakery Dewey’s Goes National with A Little Branding Help

October 28, 2022

A strategic foundation and updated packaging design was created to break through the crowded, premium cookie category.


Read More
COORS Chill_Harder Program

Coors Light Taps its Advertising Budget to Reward Brand Fans In Small Towns Across The Country

October 27, 2022

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown.
 


Read More
Halloween beer

Angry Orchard Hard Cider Launches Limited-Edition Mini Kegs

October 25, 2022

This Orchard-exclusive hard cider is dressed up for Halloween in a two-gallon mini keg shipped directly to drinkers nationwide.


Read More
Beyond Meat

Vegan meat company sees stocks plunge, major layoffs at CEO departs over nose-biting scandal

October 20, 2022

Company has been hailed as major developer of plant-based meat.


Read More
More Articles Tagged with 'brand identity'
Subscription Center
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletters
  • Subscription Customer Service
  • Online Registration

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Packaging Strategies audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Packaging Strategies or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

Popular Stories

FPA President and CEO Dan Felton moderates a panel discussion at Global Pouch Forum with Rebecca Mick (Association of Plastic Recyclers), Adam S. Peer (American Chemistry Council) and Gregory Melkonian (Serlin Haley).

Key Takeaways from Global Pouch Forum

Machine packing six plastic bottles with milk.

Secondary Packaging for Dairy: Trends and Innovations

Image of plastic and carton packaging surrounding a recycle symbol.

New York Legislature Adjourns without Passing Packaging EPR Bill

See the Top 100 Food and Beverage Packaging Companies of 2026

Products

Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

See More Products

Packaging Perspectives Podcast

Play Packaging Strategies' captivating WordPlay game, PackStrat! There's a new word every Tuesday.

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing