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The new brand identity is striking and memorable in its impact and will be further unveiled in the coming months, including at the interpack 2023 trade fair this May.
The packaging features a bold visual identity that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand identity and history as well.
Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown.
The retailer offers an opportunity for Midwest makers to submit their food products for potential inclusion in Frederik's by Meijer brand of elevated fare.