Newman's Own, the radically good food and beverage company founded by actor, racecar driver, and philanthropist that gives away 100% of profits to help children, today announced it is putting the faces and personal stories of children it supports through its grantee partners on its packaging for the first time, starting with children who have attended SeriousFun Children's Network (SeriousFun) camps. SeriousFun, also founded by , is a community of free, adaptive summer camps for kids with serious illnesses. The change is part of a modern new packaging rollout for the brand, to help it stand out to new and existing customers on shelves.
Newman's Own Debuts New Packaging Featuring Personal Stories of Children It Supports
September 21, 2022