The US market for long-life food packaging is in a state of flux. Traditionally, the food metal can is the conventional and most widely-used packaging solution for ready-to-serve soups, broths and tomato products. But today’s consumers have all kinds of criteria by which they judge the quality of a packaging type. And aseptic carton packs are among the top performers.
Sandstrom Partners given Communication Arts’ Award of Excellence for Aviation Gin package design
September 16, 2013
The award, which will be featured in this month’s CA Design Annual 54, was for Sandstrom’s brand and package design for Aviation Gin, the flagship product of Portland-based distillery House Spirits.
The two biggest factors in the success or failure of any given product in the food and beverage industry are product quality and quantity. To satisfy these requirements, manufacturers must obtain precise measurements of packaged food and beverage goods and accurately record this data. Additionally, each package should be prepared in a sanitary environment to prevent contamination and preserve product integrity.
Study shows package design plays vital role in consumer perception and shelf impact
September 5, 2013
Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates, today released its first Package Design Audit, illustrating the importance of package design, specifically in the vodka industry.
Tricorbraun licenses IoPP’S Fundamentals of Packaging Technology online course
August 30, 2013
TricorBraun becomes the latest organization to license IoPP’s online Fundamentals, joining companies including Kraft Foods, General Mills, Clorox, Ecolab, SGS International, Berlin Packaging and most recently, packaging students in Kenya, through a special training arrangement sponsored by IPACK-IMA and the Staples Foundation.
Reportlinker.com announces that a new market research report is available in its catalogue, “Beverage Packaging Market By Beverage Types (Non-Alcoholic, Alcoholic & Dairy), Packaging Types (Bottle, Can, Pouch, Carton, Draught, Bulk & Others), Material (Glass, Plastic, PET, HDPE, Metal, Paper-Board & Others) - Global Trends & Forecast To 2018.”
Integration of leading TIJ solutions integrator to bolster Markem-Imaje portfolio of marking and coding technology solutions and services
August 19, 2013
With the recent growth in connecting social media with product promotion and product traceability needs, Markem-Imaje sees thermal ink jet as an important enabling technology to meet or exceed its customers’ emerging product promotion and product traceability printing expectations.
Eight O'Clock® Coffee reveals fresh new look, contemporary varieties
August 14, 2013
Eight O'Clock Coffee is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O'Clock Coffee will be taking to the coffee aisle with a fresh new look this season.
Little Big Brands creates idea packaging for Salt of the Earth Bakery
August 8, 2013
Salt of the Earth Bakery is relaunching their artisan baked goods in fresh new structure and design worthy of these supremely delicious treats. The Bakery turned to branding partner Little Big Brands to lead the effort.
They dubbed their invention Honey Badger BBQ Sauce – inspired by a popular YouTube parody of a National Geographic program on the African honey badger – and decided to bring the product to market in a 3D package shaped like its rough-and-tough animal namesake.
