Developing and maintaining a clear approach to managing brand design within a CPG company can be a tough but decisively productive way to make brand design more efficient.
A state-of-the-art foil from brand enhancement specialist API is re-creating the glamour and impact of Viniq Shimmery Liqueur on its retail display box.
It’s not enough today for packaging to merely contain the product inside. Consumers are asking that packaging do so much more: It must excite, inform, create an experience and even save the planet.
Lindahls asked Hornall Anderson to help it launch products into the U.K. market with a design that would be adapted to British consumers but also stay true to where it comes from.
Where lipstick tends to be actuated with a twist, the Click Stylo stick from Quad Pack Group uses a click button that doses just enough color for a single application.
