Esprit is a range of fruit-flavored RTDs, reinventing familiar flavors with an unconventional twist and making them multi-faceted and exciting. Distell recently entered into a partnership with MCC to re-launch Esprit in South Africa with a conversion from paper to pressure sensitive labels.
The Introduction to Pressure-sensitive/Self-adhesive Technology Workshop 2013, organized in co-operation with AWA Alexander Watson Associates, is an in-depth two-day opportunity for newcomers to the industry to gain real grounding in the essentials of this key labeling technology.