Art of Tea recently launched its fresh line of individually wrapped Eco Pyramid Teabag sachets, completing the company's rebranding efforts. The sachets, which are available in both bulk cases and retail-ready packaging, now feature the same striking patterns as the company's Artisan Tea Tins and Glass Canisters.
Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. This reasserts the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the U.K. and U.S.
The makers of the Wholly Guacamole Brand, America's No. 1 selling refrigerated guacamole, has launched of Wholly Simply Avocado dips and spreads, a new line of pure, wholesome avocado dips and spreads.
Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design. Strategic brand design consultancy Webb deVlam was came up with the brand identity and design for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation.
Harmless Harvest, an organic coconut water producer, has released limited edition packaging for the holiday season. The festive bottles feature whimsical and bright snowflakes, and a case of 12 bottles includes a bow and gift tag. These shareable case packs are also perfect to stock up for holiday events.
Skratch Labs, a functional food and beverage brand, has redesigned and renamed its entire product line to create a more enjoyable shopping experience for consumers and to help them easily understand how to care for themselves and hydrate, fuel and build their bodies.
Fall cleanup and winter prep time is here, and that means getting lawn mowers, leaf blowers and trimmers winterized, and snow blowers, vehicles and home exteriors ready to brave the cold.
Snact, a fruit snacks manufacturer on a mission to reduce food waste in the UK, has unveiled a distinctive new brand identity, with design by B&B studio. The brand rescues as much of the apples and bananas that are thrown away due to being an unusual or ‘ugly’ shape as possible and transforms it into fruit jerky and banana bars.
Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company.
How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors.
