Chobani launches a new look on its packaging, featuring a less-bright white with watercolor paintings of fruits rather than photographs; the words "Greek yogurt" will appear smaller as the company aims to move beyond yogurt.
Monoprix, a major city center retailer in France and pioneer in upscale to-go food, has teamed up with Brandimage to launch its new sleek and simple Food To Go line for busy consumers on the go.
Fifty50 Foods reveals new packaging prominently featuring its brand slogan "Eat Well, Feel Good" to underscore the company's commitment to helping consumers benefit from a low-glycemic diet. The company will also continue its 26-year legacy of donating half of its profits to diabetes research.
Health and wellness food company Atkins Nutrition has launched Atkins Harvest, a new sub range of carb-lite, low sugar, gluten free bars, into the U.K. with strategy, identity and packaging design by Brandon. The new range aims to move Atkins into the gluten free aisle, as the trend for healthy eating continues to sweep the U.K. and shoppers look for guilt-free snacking alternatives.
Bonding and creating memories with family and friends over ice cream is a tradition that motivates the Lindner family, owners of the United Dairy Farmers Stores and Homemade Brand Ice Cream. With competition growing from national and regional competitors, UDF reached out to San Francisco-based Perspective: Branding to harness the unique emotion of the brand’s story.
Walmart-owned online retailer Jet.com, unveils its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category.
Perfetti Van Melle, confectionery and chewing gum manufacturer and distributor, has integrated the VELCRO® Brand PRESS-LOK® closure system into new Mentos™ Pure Fresh Gum Wallet Packs to ensure the product stays sealed and fresh.
BCGA Concept Corp., manufacturer of Brooklyn Crafted, launches Brooklyn Crafted Mini Bottles, a new line of craft ginger beers cased in 7-ounce bottles. Available in four flavors – Traditional, Earl Grey, Lemon & Lime and Mango – each authentic ginger beer variety is made with 100% fresh, unfiltered ginger pieces you can actually see.
Plum Organics, a leading organic baby food brand credited with revolutionizing the baby food category with the introduction of the spouted pouch, announces the launch of Baby Bowls: culinary-inspired baby food blends in a spoon-friendly dish.
Ferris Coffee & Nut Company recently launched new packaging and recipe for its specialty line of snacks, Lush Gourmet Foods. Packaging features include a breakdown of ingredients, delicious pairing suggestions and pouches that make the line more consistent and approachable.
