Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
Marketing leaders rank product packaging and in-store displays as more important to the success of the overall brand experience than channels like email, direct mail and mobile apps.
Kayco introduces the first line of craft functional beet beverages called BEETOLOGY. These craft beverages pack all the punches that speak to today’s health-minded consumer.
Smith Design recently helped relaunch the Green Giant® brand to reconnect with today’s health-minded consumers and their increasing demand for nutritious, time-saving food options that match their on-the-go lifestyles.
Eighty-one percent of Americans say that appearance is at least somewhat important to them when shopping for fresh produce, with 43% saying it is very or extremely important, according to Harris Poll.
