If you have ever been tasked with considering what types of intellectual property protection were available for a new packaging design, copyright may not be the first thing that came to mind. After all, it is trademark law that is designed to protect the public’s association with a commercial name or logo.
A new study of the sleeve labeling market has just been published by AWA Alexander Watson Associates. The report confirms how strongly sleeve labeling technology has established itself in a relatively short timescale, claiming around 18 percent of the overall global label market.
A recent survey of 200 U.S. brand managers and packaging stakeholders revealed that 72 percent have seen brand packaging affected by the introduction of more sub-brands, products and SKUs over the past two years. What is driving this trend? The battle for relevance.
Growth in the global packaging machinery market is expected to reach an estimated $42.2 billion by 2021, up from $36.8 billion in 2016, according to the infographic "A Look at Packaging Around the World" from PMMI, The Association for Packaging and Processing Technologies.
Women comprise nearly half of the working population (47.5 percent), yet they are underrepresented in the manufacturing industry — making up only about one-third of the manufacturing workforce in the United States.
Consumers are increasingly satisfied with their overall experience with packaging, according to the 2018 Packaging Matters study from WestRock. The study identifies three key components of packaging that matter to them and impact shopping decisions: functionality, trust and aesthetics.
Despite being surrounded in controversy, the U.S. cannabis industry is experiencing rapid growth. Experts estimate legal cannabis will grow from $7.3 billion to $24.5 billion between 2016 and 2020. Currently, 65 percent of cannabis sales stem from medical marijuana.
Three industry trends are providing incentives for innovation, and creating new opportunities and threats for players in the global protective transit packaging business.
