To find out what’s in store for cannabis packaging by 2025, I delved into the subject with a group of packaging experts. Why 2025 you ask? It’s the year many brands such as Nestlé, Aldi and even Pepsi are targeting for their packaging to be 100% recyclable or reusable, so it’ll be a milestone year for packaging.
What Millennials think, say and do will dominate all aspects of businesses for many years to come. The reason? Millennials are putting a significantly higher priority on sustainability than have the generations before them. That is the finding of EcoFocus Worldwide's 2019 U.S. Trends Survey.
In the next year, the consumer packaged goods (CPG) landscape will drastically change as brands evolve their strategies around digital channels, sustainability, collaboration and loyalty. Cutting across each of these initiatives is a need to innovate smarter and faster.
As automation technologies progress, there are more opportunities for machinery to respond directly to input from human operators. This is why a good human-machine interface (HMI) is extremely important.
Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
We share our Top 13 articles from 2019 that caught readers' attention —from the top beverage and food packaging companies of the year and the outlook for 2019 to some neat designs and trends. Enjoy the read!
Trends around the world are moving fast and changing how we live and interact with the world. Brands will need to understand how these trends will impact their ability to do business and find solutions to adjust.
Industry experts foresee continue growth in the flexible packaging industry, fueled by two developments: increasing consumer demands for convenient packages, and an industry push for sustainable, shelf-ready product designs, according to the Flexible Packaging Market Assessment produced by PMMI, The Association for Packaging and Processing Technologies.
The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.
The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.
In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.