Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.
A survey released by sustainability specialists Empauer and BtoB communications firm, Adduco Communications, reveals how global packaging industry professionals feel about sustainability, and raises questions about the industry’s preparedness to both implement and measure sustainability practices now and in the future.
Environmentally conscious consumers are looking for packaging that uses fewer resources and less energy than other forms of packaging. Flexible packaging minimizes transport costs between the converter, packager/filler, retailer and end user.
Richard Cope, senior trend consultant at Mintel, was in Prague in April to give the keynote at Let’s Paper The World 2018, the first European shopping bag summit. In an interview with the Mondi Newsroom, Cope expanded on insights he shared with the summit’s participants.
The U.S. cannabis industry has grown over 200 percent in the past five years, topping $7.3 billion according to the "Here to Stay or Up in Smoke: A Look at the U.S. Cannabis Market" infographic by PMMI, The Association for Packaging and Processing Technologies.
The distinction between mass-market and luxury products is becoming blurred, prompting luxury brands to turn to innovative technologies and strategies to attract customers to their high-end goods. According to a Smithers Pira report, the global luxury packaging market is expected to increase by an annual average of 1.3 percent to 2022.
Are you happier when your house is clean? If so, you’re not alone. It is therefore no surprise that consumers put thought into purchasing cleaners, surface disinfectant, dish detergent and other household products.
The rapid growth and success of digital print are prompting brands to experiment with marketing—improving approval ratings and brand loyalty from consumers—as well as meeting new regulatory demands and evolving new business models.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!