Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company.
How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors.
In the report, "The Future of Rigid Plastic Packaging to 2022," Smithers Pira forecasts that global rigid plastic packaging consumption will be worth $166 billion in 2017, and exceed $200 billion at the end of its study period in 2022. Volume consumption of rigid plastics globally will reach 52.9 million tonnes in 2017, and is projected to grow over the next five years at an annual rate of 3.7% to 63.4 million tonnes.
At 92 million strong, the millennial generation is the largest in U.S. history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.
According to a report by Transparency Market Research, the global biscuits market is estimated to reach U.S. $109,959.9 million by the end of 2025. Increasing consumer demand for natural and GMO-free products is pushing the market due to rising health awareness and food safety concerns,
Increased government regulations, rising consumer demand and personalized care are among the top five reasons for growth in the pharmaceutical and medical device industry, according to PMMI, The Association for Packaging and Processing Technologies. PMMI just released the 2017 Pharmaceutical and Medical Device White Paper and accompanying infographic exploring the top five forces shaping this market.
The global sanitary food and beverage packaging market is likely to grow at a CAGR of nearly 6% during the forecast period 2017-2021, according to Future Market Insights (FMI). Increasing emphasis on maintaining food safety during the supply chain is promoting investments by manufacturers.
The global ready meals market is expected to grow due to increasing advancement in the packaging industry. Demand for food that is additive-free, minimally processed and with extended shelf life is expected to drive the market.
The global packaging divider market is expected to grow at a CAGR of close to 6% during 2017-2021 period, report projects; food and beverage accounted for close to 33% of total market in 2016, while pharmaceuticals held 27% market share and automotive took 18%.
The global packaging adhesives market is expected to reach U.S. $10.11 billion by 2025, according to a new report by Grand View Research Inc. The growing usage of packaging adhesives in flexible packaging, paper & board packaging, and rigid packaging is anticipated to strengthen the market growth.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!