From nearly 100 global and local reports, case studies and insights from experts including McKinsey, Mintel and Nielsen, a report by Davidson Branding highlights seven key drivers of consumer behavior that define successful modern-day fast-moving consumer goods (FMCG) brands. These are the things that actually impact what people buy in store and whether they will repurchase it.
Do you need to reduce labor and achieve lower total cost? Do you face tough competition in this increasingly cost-sensitive world? Can you keep your production volumes up if social-distancing rules become the norm?
As food and beverage manufacturers navigate a consumer audience that has changed its attitudes and behaviors completely, they must also address changing the Nutrition Facts on their labels. Changes to labels like those required under the current regulations can have wider-reaching implications for some brands.
Foodservice operators were quick to adapt to takeout service during the pandemic, but they’ve been battling packaging problems ever since, according to the Wall Street Journal. They’ve struggled to keep hot food hot and prevent fried foods from getting soggy, while juggling issues like additional expenses and limited supplies.
Expanding business practices is difficult when storefronts are closed or you don’t have the overhead to pay for high-level experiences. Nevertheless, you can rework your existing processes and offerings to create a sensory experience without breaking the bank.
Most schools are offering online schooling this year, as the pandemic hasn’t slowed to a halt just yet. What it means for kids is a little more lag in breakfast time and a little more snack time. Cereal fits the bill for both.
According to a recent study from market research firm Global Market Insights, the advanced packaging market is set to grow from its current market value of more than $25 billion to over $40 billion by 2026, gaining remarkable traction over the 2020 to 2026 period.
A new study by SourceHUB, provider of a collaborative technology platform for packaging procurement, found that automating specifications and artwork processes in the packaging procurement process can result in key efficiency gains as up to as much as 30%.
In addition to world packaging events going all digital, companies themselves have stepped up and taken control of showcasing their new products to a broad audience by creating their own virtual press events.