Articles Tagged with ''consumer behavior''

Claims about “ocean-bound” and recyclable plastic are some of the most common and come with little proof of how they address the plastic crisis.

New research from Cassandra reveals 53% find food inspiration via social apps like TikTok.

AR, NFC, QR codes and image recognition, provide unique opportunity to engage consumers, tell a story, and create a better brand experience for customers. But once consumers’ attention is caught, then what? How can you utilize it? Here are six examples of successful connected packaging.

The Lidl price drop campaign officially begins June 8.

Beverage idustry quick to adopt virtual technology.

Companies are under pressure, facing higher prices for their supplies and some are trying to pass that onto consumers in a phenomenon called shrinkflation.

Google data shows a 500% increase in searches for "sheet pan dinners" since 2016 as consumers seek healthy, convenient meals at home.

Eight-six percent of those 45 and under mentioned to be willing to pay more for sustainable packaging and 74% of consumers said they would be interested in buying products that come in refillable packaging. 

The market growth is facilitated by increasing shift from traditional foods toward gourmet options, prompting brands to offer innovative products.

The company’s largest investment to date will expand manufacturing capabilities in its Specialty Quality Packaging (SQP) facility in New York