Articles Tagged with ''consumer behavior''

Move over soda, there’s some new bottled (and canned) beverages that have consumers excited about buying beverages again, and one of them is beer, which isn’t a huge surprise. Another is water, but more on that later.

In the personal care space, most consumers stay to the tried and true; however, these products are readily available on an e-commerce platform, and staying committed to the brands bought in-store is not the same as commitment to retailers or sites.

It has long been said, “Don’t judge a book by its cover.” However, in the world of retail, we all know this is exactly what customers are doing when they are deciding between products. 

eos (evolution of smooth) is a highly successful and highly recognizable brand that has truly changed the beauty and personal care segment. eos co-founders Jonathan Teller and Sanjiv Mehra started the company, based in Manhattan, NY, to "improve everyday beauty rituals for women."

A fall 2016 report by Research and Markets states the cold form blister packaging market should hit U.S. $8.63 billion by 2024. Growing demand from the pharmaceutical industry and a high requirement of cold forming packs due to favorable product features are driving the growth.

A Q&A with Michael Kuebler, technical director at Smithers Pira.

It used to be if a household cleaner smelled "strong," consumers knew it would clean their kitchen counters, bathrooms and more. Nowadays, these same consumers are seeking experiential scents, as well as looking for buzz words on labels like “clean, green, natural, sustainable.

Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.

As sustainability issues move to the forefront of the national conversation, we reached out to Tom Egan, vice president, Industry Services, PMMI, The Association for Packaging and Processing Technologies, to find out what the future might hold for sustainability initiatives in the consumer packaged goods industry, what considerations brands must heed and what resources are available to brands looking to make a difference.