Articles Tagged with ''consumer behavior''

What’s more rewarding than having customers profess their love for your products? Positive consumer & brand relationships that can lead to brand loyalty, referrals and of course repeat purchasing.

Between lockdowns and store closures, it has been a disruptive year for the global beauty industry but, with the right packaging, companies can gain consumer trust and increase revenue.

The platform is designed to help F&B and CPG brands assess consumer preferences.

It all hinges on whether or not consumer habits shaped by the lockdown are permanent.

ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.

As the Packaging Strategies ranking of the largest beverage packaging companies demonstrates, the big just keep getting bigger. Since its merger with SAB Miller in late 2016, Anheuser-Busch InBev has become the undisputed king of the beverage world, leading the list for the second year in a row.

In its recently released market research reports “2017 Trends in Food Processing Operations” and “2017 Top to Top Summit Report,” PMMI, the Association for Packaging and Processing, identified the primary drivers.

Aseptic packaging is growing by leaps and bounds – and it’s no wonder. Aseptic packaging is made to be convenient – it is portable and lightweight, which is a big consumer draw.

In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions.