Henkel is partnering with Waste Free Oceans to remove plastic waste from oceans and rivers, and transform it into bottles for its Lovables laundry brand. The collaboration will run for at least three years. Together, the partners aim to remove enough plastic from rivers, lakes, seas and oceans to produce 100 metric tons of usable recycled material each year.
Foods and beverages, personal care products and household cleaners packaged in clear polyethylene terephthalate (PET) bottles face a threat to their formulations and ingredients from ultraviolet (UV) light. In particular, UV light can cause color fading and shifting, create off-flavors and aromas, and reduce vitamin potency. Ultimately, lower product quality and shorter shelf life resulting from UV damage can impact profitability and brand reputation.
After 35 years, Diet Coke is relaunching in North America with a full brand restage, including a sleek new look, modern design, new campaign and the addition of four bold, new flavors to the Diet Coke family.
Unilever has added a new range of products to the Elmlea portfolio, featuring ‘Extra Creamy’ topping and ‘Stir In’ sauces for the ever-busy consumer to inspire meal times.
Plastic food and beverage containers can be shaped in literally hundreds of ways, allowing packaging producers to protect their products while presenting them to consumers in a creative style.
