Program aims to accelerate the market adoption of seaweed-based alternatives developed by the winners of the Tom Ford Plastic Innovation Prize: Sway, Zerocircle and Notpla.
The bottles have an on-pack call to action "Recycle Me Again" message and will also drive consumer awareness with "100% recycled PET bottle" displayed on the pack.
AmSky and AmPrima were both designed with a circular economy in mind, by combining core design requirements with end-of-life packaging considerations and innovation.
Ray Wodar of Dassault Systèmes explains how virtual simulation can be used to predict the performance of packaging components even before a single physical prototype has been built.