Now more than ever, ecommerce businesses must play a leading role in enhancing customer experience, protecting employee interests while taking the center stage in global economic recovery. That cannot happen without a well-oiled fulfillment and logistics machine.
With the rapid growth in eCommerce, online retailers that are already annually fulfilling a significant volume of orders may reach a tipping point where they must eliminate manual aspects of the packing and fulfillment process and transition to higher speed, automated packaging operations.
Online shopping has proven essential in supporting continued commerce and public health over the past months, helping consumers obtain necessary supplies without ever leaving the safety and comfort of their homes.
Dalston’s Soda worked with B&B studio to design outer boxes for shipping that reinforce its ‘soda with soul’ brand positioning. The delivery boxes help create further brand love from existing online buyers, while introducing new consumers to the brand’s values and personality.
The manufacturers of corrugated cardboard boxes are working to keep transport packaging flowing to makers of essential products including packaging for food and other consumer products, medical and pharmaceutical products, tissue and hygiene products and more amid the COVID-19 pandemic.
2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.
Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
Trends around the world are moving fast and changing how we live and interact with the world. Brands will need to understand how these trends will impact their ability to do business and find solutions to adjust.
The August issue of Packaging Strategies reveals our annual Top 100 Food and Beverage Packaging Companies and the trends that have come up during the year. Also in these pages, you will find feature articles on a toy packaging trend that’s a big hit, color management, an adhesive solution that left a frozen foods processor chilled out, how flexographic printers can help with sustainability, produce packaging trends, and more.