Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.
A new study conducted by Pregis and the University of Wisconsin (UW) in Madison shows that the value perception of e-commerce shipments is significantly impacted by the materials chosen to protect them. Even a small increase in packaging material expenditures—as little as 19 cents—can make a dramatic impact (as much as 45 percent) on the perceived value.
The new Inspyre protective packaging brand includes a spectrum of color possibilities to help enhance the customer experience with a different unboxing experience, and provide visual support for cause marketing and/or charitable campaigns.
The Procter & Gamble Company recently issued a letter to shareholders detailing the comprehensive ongoing transformation that is working to yield positive results for shareholders.
