IGA USA (Independent Grocers Alliance)-the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $21 billion per year-provides its retailers with an extensive and sophisticated private-label program. And the labels are a major component of its branding process. What’s interesting is that the organization’s label designers, under the direction of Dave Bennett, IGA senior vice president of procurement and private brands, are rigorously applying three straightforward criteria to make this label program pack the punch it needs.
The largest yogurt production and packaging facility in North America is seeing the fruit of years of investment in people, business processes and equipment.
Numbers that connect with consumers are suddenly appearing on the front panel of dozens of food labels. They come on the heels of the 100-Calorie packs of cookies and snacks that have been flying off the shelves. Information that connects with consumers boldly and is placed on the front of the package can pay enormous dividends. Branded products that don’t have anything useful to say up front may start feeling and being left behind.
They say that if we were supposed to measure in metric, King Henry’s foot would have been 30.48 centimeters long instead of 12 inches. Unfortunately, we Americans are about the last ones using inch measurements. We don’t even use it consistently. Bottles are often described in ounces while that same bottle’s cap is almost always sized in millimeters.
Pick-and-place
applications comprise both primary handling-putting individual pieces of
product into a tray or carton-and case packing. Advances in materials of
construction, controlling software and hardware, vision systems and other
aspects have made robots, of various types, an increasingly viable option for
pick-and-place.
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